see quick hits from my latest roles or download a copy.
experience.
Hill Holliday
Account Supervisor
[Account Executive | June 2018 - May 2021]
Work hand-in-hand with the strategy team to develop go-to-market plans for multi-channel campaigns while handling all internal creative/studio production, client communication, and partner agency integration.
Client Experience: Regeneron (EYLEA) and Bank of America (Consumer Banking including Checking & Savings, Financial Centers and Automated Banking through the mobile app).
Brand Content
Assistant Account Executive/New Business Coordinator
As a member of the Account team: Managed internal & external communications with agency & client teams to ensure flawless execution across a variety of mediums including digital, social, TV, and print.
As a member of the New Business team: Involved with prospecting and outreach, organizing new client pitches, and developing business strategies for a range of industries.
Client Experience: HP Hood, Simply Smart Milk, Calorie Countdown, Baileys Coffee Creamers, Sentient Jet, Wedgewood Pharmacy, Pure Performance Training, TIEM Athletic, School the World, and the ALS Association.
freelance/consulting work.
Evolution Brands
As a Brand Strategist/Social Media Consultant, I’m currently helping launch a fitness supplement brand from the ground up.
-Helping with product development, strategy and research, social content creation and planning, influencer marketing, content development and promotion, CRM strategy, and digital innovation.
FOROVOS (formerly Cube Riot)
As a Brand Planner/Social Content Specialist, I assisted with strategy development, content promotion, and targeted consumer marketing for a start-up fashion company.
-Helped to develop audience personas for impactful brand storytelling.
-Wrote blog posts and created social media calendars for Facebook, Twitter, LinkedIn, and Pinterest for topics including career advice, style tips, and ethical fashion brands, etc.
-Created & managed email campaigns through Mailchimp.
coUrbanize
As a Content Specialist, I crafted and distributed email newsletters, blogs, and social media posts through HubSpot & Hootsuite for a city planning and urban development platform.
- Monitored and reported on campaign analytics for learnings and optimizations.
- Increased Twitter interaction with targeted users by 15% over four months.
education.
Syracuse University (2019 - 2020)
S.I. Newhouse School of Public Communications
M.S. Communications - Advertising & Public Relations
Explored research, approaches, and practices essential to creating successful campaigns that resonate.
Courses focused on digital branding and social media strategy, research design, multimedia storytelling, media law, and communications planning (media buying and planning).
St. John Fisher College (2012 - 2016)
B.S. Marketing - Strategic Communications
Served as President for the Collegiate Chapter of the American Marketing Association (AMA).
-Managed the internal and external operations of the chapter while organizing projects to promote our brand on digital, social, and print mediums.
- Increased membership from 14 to 30 students and fundraising efforts from $2,000 to $15,000.
- Won 14 awards on an international and regional level, becoming the highest in the history of the club and doubling previous years' efforts.
Internships
Worked with a variety of talented industry professionals across Marketing, Social, Content and Site Development, PR & Events.
-SJFC Business School
-Tipping Point Communications
-Persuasive Communications
-The ALS Association
awards, certifications & courses.
Advertising
S.I. Newhouse School of Communications | June 2020
Outstanding Achievement in Advertising - Highest GPA (3.9) in graduating Advertising cohort
Influencer Marketing
Rutgers University (Coursera) | November 2020
Influencer Marketing Strategy
Mavrck | March 2021
Influence University
Content Marketing
The University of California, Davis (Coursera) | February 2021
Content Marketing Strategy
Social Media
The Current Agency | April 2021
Level Up Social Media Masterclass